Tender & True has emerged as a notable brand in the pet food market, particularly for its commitment to organic and humanely raised ingredients. This review delves into the specifics of their dry dog food offerings, examining the ingredients, nutritional content, and overall quality to help pet owners make informed decisions for their canine companions. The brand emphasizes transparency and adherence to high standards, aiming to provide a trustworthy option for those seeking premium nutrition for their dogs.
Recipe and Label Analysis
Our analysis focuses on “Tender & True Organic Chicken and Liver Grain Free” as a representative of the brand’s dry food line. This recipe is formulated with USDA-certified organic ingredients, signifying adherence to strict farming and production standards. The primary protein source is organic chicken, followed by organic chicken meal, which is a concentrated form of protein. Complementing the meat-based proteins are organic dried peas and chickpeas, both valuable sources of carbohydrates and dietary fiber. Organic flaxseed meal is included for its beneficial omega-3 fatty acids and fiber content. The inclusion of organic chicken fat provides essential omega-6 fatty acids, crucial for skin and coat health.
The ingredient list also features organic tapioca starch and potato flour as carbohydrate sources, both gluten-free options. Organic pea protein is present, which, while contributing to the overall protein count, has a lower biological value compared to animal-based proteins. Menhaden fish oil is a significant inclusion, providing highly bioavailable EPA and DHA omega-3 fatty acids, known for their anti-inflammatory properties and benefits for cognitive function. The brand’s use of organic ingredients necessitates compliance with stringent government standards, limiting the use of synthetic pesticides, herbicides, hormones, and antibiotics. However, the presence of sodium selenite, a synthetic form of selenium, is noted as a potential drawback, as selenium yeast is generally considered a more nutritionally superior source. On a positive note, the inclusion of chelated minerals enhances nutrient absorption, a feature typically found in higher-quality dog foods.
Estimated Dry Matter Nutrient Content
For “Tender & True Organic Chicken and Liver Grain Free,” the estimated dry matter nutrient content is approximately 29.9% protein, 18.5% fat, and 39.6% carbohydrates. Compared to the brand’s average protein content of 31% and fat level of 18.5%, these figures indicate a well-balanced nutritional profile. The estimated carbohydrate content for the overall product line is around 37.6%, with a fat-to-protein ratio of approximately 60%. These metrics suggest a dry food product that is rich in protein and fat, with a moderate carbohydrate level, generally aligning with the needs of adult dogs.
Ingredients Analysis
The primary ingredient, organic chicken, provides a good source of lean protein. However, like all fresh meats, its water content significantly reduces its proportion after processing. The subsequent ingredient, organic chicken meal, is a more concentrated protein source derived from rendered chicken, making it a valuable component of the diet.
Organic dried peas and chickpeas are legumes that offer complex carbohydrates, fiber, and some protein. While beneficial, their protein content means they contribute to the overall protein percentage reported on the label, a factor to consider when assessing the actual meat content. Organic flaxseed meal is an excellent source of omega-3 fatty acids and soluble fiber, supporting digestive and overall health. Organic tapioca starch and potato flour serve as gluten-free carbohydrate sources.
Organic chicken fat is a high-quality ingredient, providing essential fatty acids crucial for energy and nutrient absorption. The inclusion of organic pea protein adds to the protein content but is less biologically valuable than animal proteins. Menhaden fish oil is a key ingredient, delivering EPA and DHA, which are vital for brain health, vision, and reducing inflammation. The absence of added probiotics is a minor point, though not a significant detractor given the overall quality of the ingredients. The brand’s commitment to USDA organic certification ensures that the ingredients are produced without synthetic pesticides, hormones, or antibiotics, enhancing the trustworthiness of the product.
Nutrient Analysis
Based on its ingredient composition, Tender & True’s dry dog food range, particularly the Organic Chicken and Liver Grain Free recipe, presents an above-average nutritional profile for a dry kibble. The protein content is robust, suggesting it can adequately support muscle maintenance and overall bodily functions. The fat content is also substantial, providing a good energy source and aiding in the absorption of fat-soluble vitamins. The carbohydrate level is within a reasonable range for dry dog food, offering necessary energy without being excessive. The fat-to-protein ratio is balanced, indicating a formulation that supports canine nutritional needs effectively. Even considering the contribution of plant-based ingredients to the protein count, the overall profile suggests a significant meat inclusion, which is highly desirable in dog food.
Tender & True Dog Food Recall History
As of January 2026, Tender & True has no recorded recalls in its history. This track record contributes to the brand’s reputation for quality control and product safety. Pet owners can find comfort in the brand’s consistent history of providing safe products.
Our Rating of Tender & True Dog Food
Tender & True’s dry dog food line, encompassing both grain-inclusive and grain-free options, earns a 5-star rating. This high rating is attributed to the brand’s utilization of significant amounts of named meat as the primary protein source, coupled with its commitment to USDA organic and humanely raised ingredients. The careful selection of ingredients, including beneficial oils and chelated minerals, further solidifies its position as a highly recommended choice for discerning pet owners.
About
Established in 2014, Tender & True was founded with the pioneering vision of being the first pet food brand to offer certified USDA organic, humanely raised, and antibiotic-free options. Headquartered in Omaha, Nebraska, the company remains independently owned, reinforcing its dedication to its core values. This independent status allows them to maintain a focused approach on quality and ethical sourcing without external pressures.
A Final Word
The Dog Food Advisor operates independently and does not accept direct compensation for its reviews. However, referral fees are earned from online retailers when readers purchase products through links on the site. This model allows for unbiased reviews while supporting the operational costs of providing free, valuable information to pet owners. Tender & True represents a strong option for pet parents prioritizing organic, ethically sourced, and nutritionally sound dry dog food.
