Allbirds, Inc. is committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, share, and protect the data you provide to us through our online and offline services. By engaging with Allbirds, you signify your acceptance of our data handling practices as described herein.
Scope of This Policy
This Privacy Policy applies to all individuals who interact with Allbirds, including customers, website users, participants in promotions, and those who engage with us on social media or through other offerings. It covers various relationships and interactions, meaning not all aspects may apply to every individual.
What Personal Information We Collect
Allbirds collects personal information through various channels, depending on your relationship with us and applicable laws. This information can be provided directly by you or obtained from third-party sources.
Information You Provide Directly
When you use our Services, contact us, or engage in activities like creating an account, placing an order, or signing up for newsletters, we may collect:
- Personal contact details: Name, email address, billing and delivery addresses, phone numbers.
- Payment information: Credit card number, billing address, and other details necessary for transactions.
Communications and Engagements
We may collect information when you:
- Request information about our Services.
- Visit our retail stores.
- Register for email or text communications.
- Participate in promotions or loyalty programs.
- Contact our customer support; calls may be recorded for quality assurance.
Surveys, Reviews, and Promotions
Participation in surveys, research, beta testing, or contests may require you to provide personal information voluntarily. This data helps us improve our products and Services.
Public Posts
Information you share on public blogs, social media, or forums is considered public and is not covered by this Privacy Policy.
Information from Third Parties
We may receive supplemental information about you from third-party services and organizations to enhance our offerings.
Automated Data Collection
Through our Services, we automatically collect data such as:
- IP address, cookie identifiers, mobile advertising identifiers.
- Browser type and language, geo-location information.
- Device identifiers, operating system, Internet service provider.
- Pages visited, time spent on pages, links clicked, and other usage data.
When you visit our stores, we may link in-store data with information collected online.
How We Use Your Information
Your personal information enables us to perform essential business functions and provide you with enhanced services.
Transactional Purposes
We use your information to:
- Respond to inquiries and requests.
- Provide access to Service features and personalize recommendations.
- Communicate about product deliveries and shipping.
- Conduct internal research and development.
- Process customer support requests.
- Facilitate online profile registration and event sign-ups.
Administrative Purposes
This includes:
- Measuring interest in our products and Services.
- Developing new products and Services.
- Ensuring quality control.
- Verifying accounts and communicating operational updates (account management, customer service, delivery notifications, system maintenance).
- Processing payments and transactions.
- Preventing illegal activities.
- Maintaining and administering our Services.
- Enforcing our Terms of Service.
Marketing
We use your information to provide relevant marketing materials, including:
- Notifying you about offers and products of interest.
- As disclosed at the time of information collection.
- With your consent. You can opt-out of marketing communications at any time.
Research and Development
We process personal information, individually or in aggregate, to improve existing and develop new products and Services. Survey responses are used for research and reporting to enhance customer satisfaction.
Direct Mail, Email, and Telemarketing
You may receive periodic communications about our products, services, or upcoming events. You can opt-out of these communications as described in Section 6.
Anonymous and Aggregated Information
We create anonymized and aggregated data for various functions, such as measuring user interest in our Services. This data is not personal information and is not subject to this Privacy Policy.
Shared Content
Features allowing you to share content with friends or colleagues may use your information to facilitate these actions.
Other Purposes
We process personal information for legitimate interests such as fraud protection and legal compliance, or any other purpose disclosed to you with your consent.
Cookies, Pixels, and Similar Technologies
Allbirds and third parties may use technologies like cookies, pixel tags, and local storage to automatically collect information. These technologies help us:
- Operationally: Enable access to Services, identify site behavior, prevent fraud, and improve security.
- Performance-Related: Assess Service performance, understand user interaction, and improve content.
- Functionality-Related: Offer enhanced features, identify logged-in users, and track preferences.
- Advertising-Related: Deliver relevant content and advertisements on our Services and third-party sites, and measure ad effectiveness.
You can manage or disable these technologies through your browser settings, though this may affect Service functionality. Opt-out options for online advertising are available through industry resources.
How We Share Your Information
We share collected information with the following parties:
- Vendors and Service Providers: For order fulfillment, web hosting, payment processing, customer service, and other operational needs. Contracts prohibit them from using or sharing information except as necessary for contracted services.
- Business Partners: For internal business purposes or to provide requested products/services. We may also share information with partners we jointly offer products with or whose offerings may interest you.
- Marketing: We may share de-identified data and selected personal information with advertising partners for interest-based advertising.
- Professional Advisors: For legal, financial, insurance, and other advisory services related to business management or transactions.
- Legal Disclosure/Law Enforcement: When required by law, legal process, or to protect rights, safety, or property.
- Merger, Sale, or Asset Transfers: Your information may be transferred as part of a business transaction. We will direct transferees to use your information consistently with this Privacy Policy.
Managing Your Personal Information and Marketing Preferences
You have control over how we communicate with you.
Email and Direct Mail
You can unsubscribe from marketing emails via the footer link. For direct mail opt-outs, contact us. We will continue to send non-promotional, service-related emails.
Account Management
You can review, update, or modify your account information by logging in. You may also deactivate or delete your account by contacting us.
“Do Not Track”
We do not override “Do Not Track” browser settings. However, certain Service features may require you to provide information.
Cookies and Similar Technologies Opt-Out
You can manage cookies via browser settings. Opt-outs for targeted advertising are available through industry websites. Opt-outs must be performed on each device and browser.
Rights of Access, Rectification, Erasure, and Restriction
Where permitted by law, you can inquire about, access, correct, amend, or delete your personal information. Contact us with your request, providing necessary details for verification. These requests will be processed in accordance with local laws.
Security and Retention
We implement physical, electronic, and procedural safeguards to protect your personal information. While we strive for absolute security, no method is 100% secure. We may notify you electronically of security breaches.
We retain personal information as long as necessary to fulfill the purposes for which it was collected, provide Services, resolve disputes, and comply with legal obligations. Data will be destroyed, erased, or de-identified when no longer required, unless legal requirements necessitate longer retention.
Children’s Privacy
Our Services are not directed at children under 13. We do not knowingly collect personal information from children. If we learn of such collection, we will take steps to delete the information.
California Residents
California law grants specific rights regarding personal information, including the right to access, know, delete, and opt-out of certain sharing. Please refer to Section 9 for detailed information and how to exercise these rights.
Additional Topics
- Payment Processors: We use third-party processors for payments. Their terms and privacy policies govern your financial information.
- International Data Transfers: You consent to the transfer, processing, and storage of your information globally, including in the United States.
- Third-Party Sites and Services: We are not responsible for the privacy practices of external websites linked from our Services.
- SMS Services: You can opt-in to receive text messages. You can opt-out by texting “STOP.”
- State-Specific Privacy Laws: Additional information for residents of Colorado, Connecticut, Iowa, Utah, and Virginia is provided, detailing specific rights and disclosures under their respective privacy acts.
Updating this Privacy Policy
We may update this Privacy Policy periodically. Continued use of our Services after changes signifies your consent. We will notify you of significant data security compromises.
Questions or Concerns
For privacy-related inquiries, please contact us at privacy@allbirds.com. You may also have the right to lodge complaints with supervisory authorities in your country.
Last Updated: January 23, 2025
