Publix Super Markets, Inc. is dedicated to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and protect the information gathered through our websites, mobile applications, and other services. By utilizing our Services, you agree to our Terms of Use and this Policy. We reserve the right to modify this Policy, and continued use of our Services after such changes signifies your acceptance of these modifications.
How and What Information We Collect
We gather information through various channels, including direct input from you (online and offline), from third-party sources and social media platforms, and by combining data from different sources.
The categories of information we collect include:
- Identifiers: Name, address, email, phone number, IP address, device identifiers, government identifiers for certain sales, and identifiers related to cookies and similar technologies.
- Financial Information: Payment card details.
- Health and Insurance Information: Prescription details for pharmacy customers.
- Demographics: Age and gender.
- Transactional Information: Purchase records, product preferences, coupon selections, and content accessed.
- Internet Activity: How you interact with our Services, your browser and device information, and activities on other online services.
- Location Information: City, state, or precise location derived from your device, subject to your settings.
- Communications: Records of interactions with our customer care teams for quality assurance and training.
- Video Recordings: In public areas for security, safety, and operational purposes.
- Survey Responses: Information provided in surveys.
- Inferences: Preferences or characteristics derived from collected data.
Information Collected Directly From You
You may use some Services without providing personal information. However, to access certain features, you may be required to register an account or provide details such as your name, address, email, phone number, credit card information, household information, demographics, and interests. Choosing not to provide this information may limit your access to certain features or transactions. When you shop in-store or online, we may collect information about your purchases when you use a payment card, the Publix App, or provide a phone number at the register. If you provide a mobile phone number, you agree to receive calls and SMS/text messages for any purpose, including advertising, and agree to notify us of any changes to your number.
Information from Other Sources
We may receive information about you from third parties who assist us in updating records, identifying new customers, and preventing fraud. This includes information from social media platforms when you interact with us on those sites. The information received depends on the privacy settings of those platforms.
Information Collected Automatically
We and third parties may use cookies and similar technologies to collect information about your interaction with our Services, emails, and online advertising. This helps us improve our Services, support marketing campaigns, understand customer behavior, and personalize your experience. This may include your IP address, device type, operating system, and browsing activity. You can manage cookie preferences through your browser settings, but disabling cookies may affect the functionality of some Services. We also utilize Google Analytics to understand user behavior. Our digital properties are not designed to respond to “do not track” requests.
Information from Mobile Devices
When accessing our Services via a mobile device, we may collect information such as device type, IP address, operating system, browser, usage patterns, and location. Our mobile apps may request access to your camera and photo files to enable features like barcode scanning and product image capture for shopping lists. Granting these permissions is optional but may be necessary for certain functionalities.
Location Information
Our mobile applications and websites may collect precise location data with your permission. We use this to provide location-based services, content, and offers, such as nearby store locations and deals. You can adjust location permissions on your mobile device or uninstall our apps to opt out of precise location collection.
Protected Health Information
For pharmacy customers, your health information is protected in accordance with our Publix Pharmacy Notice of Privacy Practices.
Information About Others
You may provide us with information about others, such as a gift recipient’s details. This information is used solely for the purpose you provide it.
Why We Collect Your Information
We use the information we collect for various purposes permitted by law, including:
- Fulfilling product, program, or service requests.
- Processing purchases, orders, refunds, returns, and exchanges.
- Responding to inquiries.
- Offering potentially interesting products, programs, or services.
- Achieving the purposes for which you provided the information.
- Conducting surveys, research, analysis, or market studies.
- Operating, evaluating, and enhancing our business operations.
- Preventing or detecting fraud.
- Delivering personalized marketing communications, special offers, or advertisements, including targeted ads based on your online activity.
- Creating and delivering personalized content, offers, services, and advertising.
- Administering your Club Publix or GreenWise Markets accounts.
- Conducting promotional activities and contests.
- Communicating regarding your accounts or purchases.
- Protecting your rights, safety, or ours.
- Complying with legal requirements, contractual obligations, industry standards, and our policies.
We may combine information from different sources and may use and disclose non-personal, aggregate statistics without restriction.
How We May Disclose Your Information
We may share the categories of personal information we collect in the following circumstances:
- With business partners and advertisers for marketing and advertising purposes. We do not sell or rent your personal information for monetary compensation.
- To service providers who perform functions on our behalf, such as hosting, payment processing, and order fulfillment.
- With third parties after anonymizing the information so it cannot be reasonably identified with an individual.
- When required by law, regulation, court order, subpoena, or other regulatory requirement.
- If we believe disclosure is necessary to comply with law, operate the Services, protect the rights or safety of Publix, users, partners, or others, or investigate unlawful activity.
- With our related subsidiaries and affiliates.
- In connection with any potential or actual sale or transfer of business assets.
- Subject to your consent or as necessary to fulfill the purposes for which the information was collected.
We will limit sharing in accordance with your choices and applicable law.
Public Information
Information you post in public forums on our Services may be publicly available and searchable. Please exercise caution when posting personal information.
Your Options Regarding Your Information
You have choices regarding the information we collect, how we use and disclose it, and how we communicate with you. You can:
- Opt-out of marketing or promotional communications.
- Update and correct your information.
- Request account cancellation or that we no longer use your information to provide services.
To exercise these choices, follow the opt-out instructions in communications, log in to your Publix Account, modify information in the Services where you signed up, call 800-242-1227, or contact us online. Please note that opting out of one type of communication may not affect others. Publix may retain your information for business purposes even if you request it no longer be used to provide services. Pharmacy customers have HIPAA-related rights regarding their PHI. Virginia residents have additional privacy rights.
Cookies, Tracking Technologies, and Interest-Based Advertising
By using our Services, you consent to our use of cookies, web beacons, and similar technologies. These technologies help us customize your experience, improve Services, understand customer interests, and troubleshoot issues. Most browsers accept cookies by default, but you can disable this feature. Disabling cookies may impact the functionality of some Services. You can opt out of interest-based advertising from participating third parties at www.aboutads.info/choices. We use technologies to track content views and the effectiveness of our advertising. Our digital properties do not respond to “do not track” requests.
Third-Party Content and Activities
Our Services may link to or embed third-party content. Their privacy practices may differ from ours. We are not responsible for the information they collect, use, or share. Third parties may collect information as if you visited their sites directly. Some third parties may track your online activities across various websites.
Security
Publix employs administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure, and we cannot guarantee absolute security. We are not responsible for the security of information transmitted over networks we do not control. You are responsible for protecting your username and password confidentiality. We will make legally required disclosures in the event of a personal information compromise.
Protecting Children’s Privacy
We do not knowingly solicit or collect personal information from children under 13 without parental consent. If you believe a child under 13 has provided personal information without consent, please contact us.
International Data Transfers and Use
Our Services are operated from the United States. Information you provide may be stored and processed in countries that may not offer the same level of data protection as the United States. We will handle your personal information in accordance with this Policy regardless of its storage location.
Contacting Us
If you have questions about our Privacy Policy, our privacy practices, or wish to update your information or preferences, please contact us.
