Bob Avila’s name is synonymous with success in the Western riding world, a legacy built on numerous titles and over a million dollars in prize money. However, to measure his influence solely by trophies, buckles, and checks would be a significant understatement. His impact extends far beyond the show pen, shaping the horse industry through his unwavering commitment to excellence, expert care of his animals, astute business acumen, and generous spirit in sharing his knowledge. These qualities cement his lasting legacy and continue to influence horsemen and horsewomen across disciplines.
While Bob achieved unparalleled success in disciplines like reining and cow horse, his dedication to presentation was evident in every aspect of his operation. His barn was a model of pristine organization, from meticulously swept alleys and immaculate stalls to carefully arranged tack and gear. Before any photo shoot or competition, he ensured his horses were impeccably presented, his tack was clean and oiled, and his own attire was sharp – always starched, with a perfectly creased hat and shiny boots. Bob understood that his presentation was a direct reflection of his business, embodying the principle, “how you do one thing is how you do everything.” He recognized his transport rig as a mobile billboard, maintaining its cleanliness even after establishing his renowned reputation, understanding that potential clients would notice any lapse in presentation. This commitment to excellence extended to his client relationships, offering a first-class experience for owners and riders, which fostered long-standing trust and attracted new clientele through his stellar reputation. This profound dedication to excellence was a cornerstone of his success, both in business and in competition.
Bob Avila’s commitment to his horses went beyond mere competition; it encompassed a deep understanding of their well-being and potential. He continuously sought knowledge in equine nutrition, health, sports medicine, and innovative tools designed to help his horses perform at their peak. His pursuit of the best included leveraging cutting-edge therapeutic equipment and superior feeding programs. He also actively supported sponsors in developing gear that offered protection and enhanced performance for all horses. Bob understood that these efforts could be the deciding factor between a second-place finish and a championship win, but more importantly, they contributed to a horse’s longevity and ability to showcase its true talents throughout a successful career, whether in aged events, senior classes, or as mounts for non-pros and youth riders. His profound appreciation for all horses, from promising youngsters to seasoned veterans who had earned their retirement, was deeply felt. A particularly touching example was his enduring affection for Brother White, also known as “Preacher,” a horse expertly shown by Bob, his wife Dana, and their son BJ.
Business Acumen and Mentorship
Beyond his equestrian skills, Bob possessed a natural talent for business, further honed by surrounding himself with successful individuals and staying attuned to financial trends. He identified opportunities and learned from everyone he encountered. His relocation from Oregon to California was a strategic move to enhance his business’s reach and invest in land for his financial security. Later, his move to Arizona allowed him to downsize while also diversifying into the industry by establishing a rehabilitation facility with a swimming pool for equine hydrotherapy.
Many trainers credit Bob with imparting crucial business insights, whether through working for him, seeking his advice, or observing his methods and reading his published works. He mentored numerous young professionals, not only in training but also in various equestrian-related businesses. He instilled in them the importance of ethics, taking pride in their work, understanding public perception, and planning for their futures. Bob frequently expressed concern about talented trainers struggling later in life due to a lack of foresight, a situation he was determined to help others avoid.
A Generous Spirit of Knowledge Sharing
Bob Avila had an unparalleled enthusiasm for sharing his expertise on horses and training with his peers and aspiring riders alike. His publication, Ride With Bob Avila, delved deeply into the intricacies of horsemanship, and his contributions to Horse&Rider magazine were extensive. He was a sought-after clinician, notably through the groundbreaking Heroes & Friends Symposium, which evolved into a traveling event and a popular video series. He also coached many top non-pro riders, sharing his wealth of knowledge.
His expertise spanned the full spectrum of Western disciplines, from halter and roping to pleasure and cow horse. While specialization became prevalent, Bob excelled in reining and cow horse, yet he maintained his roping skills and kept abreast of other industry segments. His open-minded perspective, especially during a time of increasing specialization, provided him with a unique and invaluable viewpoint. We are all fortunate to have benefited from his willingness to share his knowledge, whether through print or in person.
Emulating Bob’s Example
Bob Avila was truly one of a kind. In the wake of his passing, it is hoped that we can all strive to embody aspects of his remarkable character. This includes committing ourselves to achieving our best, providing our horses with the exceptional care they deserve, working diligently in business to uplift those around us, and generously sharing our knowledge while actively seeking to learn from others for continuous improvement. While we may not match his innate talent or his undeniable cool, we can all make an effort to be a little more like Bob Avila each day.
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