Publix Super Markets, Inc. is dedicated to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and protect the information gathered through our websites, mobile applications, and other online and offline services (collectively referred to as the “Services”). We are committed to transparency and providing you with choices regarding your personal information.
By accessing or using our Services, you agree to be bound by our Terms of Use and this Privacy Policy. We reserve the right to update this Policy at any time, and continued use of the Services signifies your agreement to any modifications. Please review this page periodically for the most current version.
1. How and What Information We Collect
We gather information through various channels, including direct interactions with you, third-party sources, and automated data collection.
Categories of Information Collected:
- Identifiers: This includes your name, address, email, phone number, IP address, device identifiers, and more.
- Financial Information: Such as payment card details.
- Health and Insurance Information: Specifically, prescription details for pharmacy customers.
- Demographics: Age and gender.
- Transactional Information: Records of your purchases, preferred products, and content accessed.
- Internet Activity: Data on how you interact with our Services, emails, and online advertisements.
- Location Information: Provided by you or derived from your device.
- Communications: Records of interactions with our customer care teams.
- Video Recordings: In public areas for security and operational purposes.
- Survey Responses: Information you provide voluntarily.
- Inferences: Preferences and characteristics derived from collected data.
We collect this information directly from you when you register, make purchases, or interact with our services. We may also obtain it from social media platforms and other third parties. Automated collection includes the use of cookies and similar technologies to enhance your experience and for marketing purposes. For example, we may use technologies to understand how you use our Services, to improve them, and to offer personalized content and advertising.
When you use our mobile applications, we may request access to your device’s camera and photo files to facilitate features like barcode scanning and product image capture. Granting these permissions is necessary for certain functionalities.
We also collect precise location information from your mobile device with your permission, using technologies like GPS and Wi-Fi. This allows us to provide location-based services, such as store locators and available deals. You can manage these permissions through your device’s settings.
For pharmacy customers, your Protected Health Information (PHI) is handled in accordance with our Publix Pharmacy Notice of Privacy Practices.
2. Why We Collect Your Information
The information we collect is used to:
- Fulfill product and service requests.
- Process purchases, orders, and returns.
- Respond to inquiries.
- Offer products and services that may interest you.
- Conduct research, surveys, and market studies.
- Operate and improve our business operations.
- Prevent and detect fraud.
- Deliver targeted marketing communications and advertisements.
- Create personalized content and offers.
- Manage your accounts and memberships.
- Conduct promotional activities.
- Communicate account or purchase-related information.
- Protect your safety and ours.
- Comply with legal and contractual obligations.
We may combine information from various sources to enhance our services and your experience. Non-personal, aggregated data is used without restriction.
3. How We May Disclose Your Information
We may share your personal information in the following circumstances:
- With Business Partners and Advertisers: For marketing and advertising purposes, but we do not sell or rent your personal information for monetary compensation.
- With Service Providers: Third parties who perform functions on our behalf, such as hosting, payment processing, and order fulfillment.
- Anonymized Information: With third parties after it has been altered or combined to prevent individual identification.
- Legal Requirements: When required by law, court order, or regulatory authorities.
- Business Transfers: In connection with the sale or transfer of our business assets.
- With Your Consent: As necessary to fulfill the purposes for which the information was collected or as you otherwise permit.
We adhere to applicable laws and your choices when sharing your information.
4. Your Options and Control Over Your Information
You have choices regarding the information we collect and how it’s used:
- Marketing Communications: Opt-out of marketing emails, direct mail, and phone communications.
- Update Information: Access your Publix Account online to update your details and preferences.
- Account Cancellation: Request the cancellation of your account or that we cease using your information for service provision.
To exercise these choices, follow the opt-out instructions in communications, log in to your account, or contact us directly. Please note that retaining certain information may be necessary for business purposes, legal requirements, or data retention policies.
Virginia residents have specific privacy rights detailed in the Virginia Privacy Notice.
5. Cookies, Tracking Technologies, and Advertising
We use cookies, web beacons, and similar technologies to enhance your experience, improve our Services, and for marketing. These technologies help us understand user behavior, personalize content, and measure advertising effectiveness. Most browsers accept cookies by default, but you can disable them through your browser settings. Disabling cookies may affect the functionality of some Services.
We utilize tools like Google Analytics for insights into Service usage. For information on how Google uses data, visit https://www.google.com/policies/privacy/partners/. Our digital properties do not respond to “do not track” requests. You can opt out of interest-based advertising from participating third parties at www.aboutads.info/choices.
6. Third-Party Content and Security
Our Services may link to or integrate third-party content. Their privacy practices may differ from ours. We are not responsible for the information collected by these third parties.
Publix employs administrative, technical, and physical safeguards to protect your information. However, no system is entirely secure. We are not responsible for information transmitted over networks we do not control. You are responsible for maintaining the confidentiality of your login credentials. We will notify you of any legally required disclosures in the event of a data compromise.
7. Protecting Children’s Privacy
We do not knowingly collect personal information from children under 13 without parental consent. If you believe a child under 13 has provided information without consent, please contact us.
8. International Data Transfers
Our Services are operated from the United States. Information collected may be transferred to, stored, and processed in countries that may not offer the same level of data protection as your residence. We handle your personal information in accordance with this Policy regardless of its location.
9. Contact Us
For questions about our Privacy Policy, privacy practices, or to update your information, please contact us.
