Welcome to Publix Super Markets, Inc. This policy outlines how we handle the information collected through our websites, mobile applications, and other online and offline services (collectively, the “Services”). Our commitment is to protect your privacy while providing you with valuable services. By using our Services, you agree to our Terms of Use and this Privacy Policy. Please note that for pharmacy-related activities involving Protected Health Information (PHI), our HIPAA Notice of Privacy Practices applies.
We reserve the right to modify this Privacy Policy at any time. Continued use of the Services after such modifications signifies your agreement to the updated terms. Please visit this page periodically for the latest information.
How and What Information We Collect
Publix collects information through various channels: directly from you (online and offline), from third-party sources and social media platforms, and by combining data from different sources.
The categories of information we collect include:
- Identifiers: Name, address, email, social media handles, phone number, IP address, device identifiers, and more.
- Financial Information: Payment card details.
- Health and Insurance Information: Prescription details for pharmacy customers.
- Demographics: Age and gender.
- Transactional Information: Purchase history, liked products, and accessed content.
- Internet Activity: How you interact with our Services, emails, and online advertising.
- Location Information: Derived from your device or browser settings.
- Communications: Records of interactions with our customer care teams.
- Video Recordings: In public areas for security and operational purposes.
- Survey Responses: Information you provide through surveys.
- Inferences: Preferences derived from collected data.
When you use our Services or conduct business in-store, you may be asked to provide personal information to access certain features. While you can choose not to provide this information, it might limit your access to specific services or transactions. If you provide a mobile telephone number, you agree to receive calls and SMS/text messages for various purposes, including advertising, and to notify us of any changes to your number.
We may also receive information about you from third parties, including those who help us update records, identify new customers, and prevent fraud. This can include data from social media platforms when you interact with us there.
We use cookies and similar technologies to collect information about how you access and use our Services, including technical data like your IP address and device type. This helps us improve the Services, support marketing campaigns, and personalize your experience. For more details, please refer to our Cookies and Other Tracking Technologies section.
When accessing our Services via a mobile device, we or our third-party providers may collect information such as your device type, IP address, operating system, and location. Our mobile applications may request access to your camera and photo files to enable features like barcode scanning for shopping lists or transactions.
Our mobile applications and websites may collect precise location information with your permission, using technologies like GPS and Wi-Fi. This allows us to provide location-based services, content, and offers. You can manage these permissions through your device settings.
For pharmacy customers, your health information is protected in accordance with our Publix Pharmacy Notice of Privacy Practices.
Information you provide about others, such as a gift recipient’s details, will only be used for the specific reason you provide it.
Why We Collect Your Information
We use the collected information for purposes permitted by law, including:
- Fulfilling requests for products, programs, and services.
- Completing and managing purchases, orders, refunds, and exchanges.
- Responding to inquiries.
- Offering products, programs, or services that may interest you.
- Achieving the purposes for which you provided the information.
- Conducting surveys, research, analysis, or market studies.
- Operating, evaluating, and enhancing our business operations.
- Preventing or detecting fraud.
- Delivering personalized promotional and marketing communications, special offers, and advertisements, including targeted ads based on your online activity.
- Creating and delivering personalized content and advertising.
- Administering your accounts, such as Club Publix or GreenWise Markets.
- Conducting promotional activities, including contests.
- Communicating regarding your accounts or purchases.
- Protecting the rights and safety of yourself, us, or others.
- Complying with legal requirements, contractual obligations, industry standards, and our policies.
We may combine information from various sources and may use and disclose non-personal, aggregated statistics or demographic information without restriction.
How We May Disclose Your Information
We may share the categories of personal information we collect in the following circumstances:
- With business partners and advertisers for marketing and advertising purposes, without selling or renting your personal information for monetary compensation.
- To service providers who perform functions on our behalf, such as hosting, transaction delivery, order fulfillment, and payment processing.
- Anonymized information with third parties after it has been altered or combined so it cannot reasonably identify an individual.
- When required by law, regulation, court order, subpoena, or other regulatory requirements.
- If we believe disclosure is necessary or appropriate to comply with law, operate the Services, protect rights, property, or safety, or in connection with an investigation of unlawful activity.
- With our related subsidiaries and affiliates, subject to this Policy.
- In association with any potential or actual sale or transfer of business assets.
- Subject to your consent or as necessary to fulfill the purposes for which the information was collected.
We will limit sharing in accordance with your choices and applicable law.
Public Information and Your Options
Information you post in public forums on our Services may be publicly available and searchable by search engines. Please exercise caution when posting information.
We offer choices regarding the information we collect and how we communicate with you:
- Opt-out of Marketing: Stop receiving marketing or promotional emails, direct mail, phone, and mobile communications.
- Update Information: Access your Publix Account at https://www.publix.com/myaccount/ to update your details or communication preferences.
- Modify Program Information: Return to the area where you signed up for a program to modify your information.
- Contact Us: Call 800-242-1227 or contact us online with your request and current contact information.
Please note that opting out of specific communications may not affect others unless you exercise another option. Publix or its vendors may retain your information for business purposes, such as backups and legal requirements, even if you request it no longer be used to provide services.
Virginia residents have additional privacy rights as outlined in the Virginia Privacy Notice.
Cookies, Tracking Technologies, and Interest-Based Advertising
By using our Services, you consent to our use of cookies, web beacons, and similar technologies. These technologies help us customize your experience, improve the Services, and understand customer interests. Most browsers accept cookies by default, but you can disable this feature. Disabling cookies may affect the proper functioning or personalization of some Services. You can learn more about opting out of online behavioral advertising at http://www.aboutads.info/choices/.
We use services like Google Analytics to understand how you and others use our Services. You can learn more about how Google uses information at https://www.google.com/policies/privacy/partners/. Our digital properties do not respond to “do not track” requests.
Third-Party Content and Security
Our Services may link to third-party content. Their privacy practices may differ from ours. We do not control and are not responsible for the information they collect, use, or share.
Publix employs administrative, technical, and physical safeguards to protect collected information. However, no system is 100% secure. We are not responsible for the security of information transmitted over networks we do not control. You are responsible for protecting your username and password confidentiality. We will make legally required disclosures in the event of a data compromise.
Protecting Children’s Privacy and International Data Transfers
We do not knowingly solicit or collect personal information from children under 13 without parental consent. If you believe a child under 13 has provided us with personal information without consent, please contact us.
Our Services are controlled and operated from the United States. Information you provide may be stored and processed in the U.S. and other countries, which may not offer the same level of data protection. We will handle your personal information in accordance with this Policy regardless of its storage location.
Contacting Us
If you have any questions about our Privacy Policy, our privacy practices, or wish to update your information or preferences, please contact us.
