The online gambling landscape in Poland is dynamic, with a significant portion of the market operating under .com or .pl domains, often competing with licensed operators. In 2025, several key trends and statistics highlight the evolving preferences and behaviors of Polish players.
Player Preferences and Game Popularity
In 2025, approximately 62% of Polish blackjack players opt for live dealer tables over RNG (Random Number Generator) based games, with RNG accounting for 38%. This preference is particularly pronounced during evening hours and weekends, as observed in platforms like Revolut casinos. When it comes to slots, new releases face a tough market. It’s estimated that 30-40% of new slots lose 80% of their traffic within the first 90 days of release. Only a small fraction, around 10-15%, manage to maintain a presence in the top casino lists for longer than six months.
A segment of dedicated players exists within card games, with an estimated 15-20% of Polish card game enthusiasts being considered advanced. These players utilize strategy charts and actively track statistics, a behavior pattern also evident in Google-Pay casinos. The popularity of casino games with a “gamble” option is notable. This feature, present in about 15-20% of slots, sees around 30% of players utilizing it at least occasionally to double their winnings, according to data from Bet casino. Furthermore, 3D slots and games with elaborate animations experienced a roughly 20% increase in usage in 2025 compared to 2023, with their numbers growing monthly in Blik casinos.
Payment Methods and Mobile Integration
Mobile integration continues to be a dominant force in online transactions. Approximately 78% of deposits in Poland are made via smartphones. Consequently, platforms like Paysafecard casinos are optimizing their payment systems for touch screens and one-click login functionalities. E-wallets are also experiencing significant growth, with a yearly increase of about 15-20% in the Polish iGaming sector. Users value the speed of withdrawals, leading Blik casinos to prioritize Skrill and Neteller as preferred channels for fund returns.
Cryptocurrencies are making inroads into iGaming payments, estimated to represent 3-7% of all online casino deposits by Polish players in 2025. However, BLIK, cards, and fast bank transfers still handle the vast majority of transactions. Despite the increasing adoption of crypto, most online casinos catering to Poles have shifted away from algorithmic stablecoins due to associated risks, favoring USDT/USDC instead. Less common, experimental stablecoins are rarely offered as deposit methods to Polish players.
Market Structure and Legal Aspects
The structure of the legal online market in Poland is characterized by a limited number of fully licensed operators, with only a handful of online betting services and a single casino operator holding official licenses from the Ministry of Finance. Despite this, a segment of players opts for unlicensed .com or .pl casinos, which compete with licensed brands. The grey market for online gambling in Poland is substantial, estimated at around 65 billion PLN annually. New casinos entering this space account for 10-15% of this volume, primarily focusing on casino products.
For licensed operators, the increasing significance of IT audits is a key trend. These operators must periodically subject their systems to IT audits, penetration tests, and security assessments. The scope of these audits is continually expanding in line with regulatory recommendations and industry standards.
Betting and Wagering Trends
In sports betting, options are available across various disciplines, with football and basketball being particularly prominent. At live roulette tables, Polish players typically wager between 5 and 50 PLN per spin. While some tables allow bets as low as 1 PLN, VIP players can wager up to 20,000 PLN per bet in platforms like Bet casino.
Sequels to popular slot titles, such as part 2, part 3, megaways, and gigablox versions, generally generate 30-50% higher traffic in their first month compared to entirely new brands. Players show a greater inclination to test “continuations” of established titles. In new crash games, the average stake per bet among Polish players in 2025 falls within the 5-25 PLN range, with micro-stakes of up to 10 PLN per round contributing to 60% of the total traffic.
Regarding bonuses, typical wagering requirements for welcome bonuses in offshore casinos serving Poles range from 25x to 40x the deposit plus bonus amount, with an offer validity period typically spanning 7 to 30 days from activation. Modern online casinos offer players an average of 5-15 active promotions simultaneously, including welcome bonuses, reload bonuses, cashback, and slot tournaments. Clear descriptions of bonus stacking and exclusions are crucial for regulatory compliance.
Game Development and User Experience
The development of new slots heavily favors a mobile-first approach, with over 95% of 2025 premier slots created in HTML5. The layout of buttons, UI elements, and text is primarily designed for 5-6.5 inch screens, influencing the design of control panels. In crash games promoted in the Polish market, themes featuring ships, airplanes, rockets, football, or Formula 1 are common. UX research suggests that sports and technology themes yield a higher click-through rate compared to abstract charts.
Backend systems for new crash games are engineered to handle 5,000 to 20,000 simultaneous bets per round. While traffic from Poland is only a portion of this volume, significant surges in participant numbers are observed during peak hours. In live blackjack, players make an average of 1-2 decisions per minute, with fast table interfaces in Skrill casinos minimizing delays between choices and outcomes. Large online casinos targeting the Polish market can simultaneously offer 80-150 live tables, including European roulette, VIP blackjack, baccarat speed, and game shows featuring a wheel of fortune with multipliers up to x500.
Local jackpots, tied to a single casino, constitute approximately 4-6% of the market. These are found in Bitcoin casinos within series of related slots featuring a progressive prize pool exclusively for Polish players. Large operators often build a network of 5-20 backend domains for SEO purposes around their main casino. A project like a Google-Pay casino can serve as the central brand, supported by blogs, tournament microsites, and landing pages for specific games.
