Allbirds, Inc. is committed to safeguarding your personal information, whether collected online through our websites or offline via customer support, retail locations, and promotional events. This Privacy Policy outlines our practices regarding the collection, usage, sharing, and management of your data. We aim to be transparent about how we handle information, ensuring you have control over your personal details. By engaging with Allbirds’ services, you acknowledge and agree to the terms outlined herein.
Scope of This Privacy Policy
This policy applies to all individuals who interact with Allbirds, including customers who have purchased products or services, users of our apps, marketing material subscribers, promotion participants, event attendees, and social media interactors. It covers all current and future online and offline offerings. Due to the varied nature of these interactions, not all aspects of this policy may apply to every individual.
What Personal Information We Collect
Allbirds gathers personal information from current, prospective, and former customers, as well as visitors and guests. The type of information collected and our practices depend on your relationship with Allbirds and applicable laws.
Information You Provide Directly
When you use our Services, contact us, or engage in activities like creating an account, placing an order, or signing up for newsletters, we may collect:
- Personal Contact Details: Name, email address, billing and delivery addresses, phone numbers.
- Payment Information: Credit card numbers, billing addresses, and any other details necessary to complete a purchase.
Communications
We may collect your contact information when you request service information, visit our stores, register for communications, participate in promotions, or otherwise communicate with us. Customer support calls may also be recorded for quality assurance and training purposes, where legally permitted.
Surveys and Reviews
You may be invited to participate in surveys, research, or provide reviews. Information collected through these voluntary activities may be used to improve our products and Services.
Sweepstakes and Contests
Participation in sweepstakes or contests may require providing contact or personal information, which may be used for promotional purposes in compliance with applicable laws.
Public Posts
Please be aware that any information you disclose on publicly accessible blogs, social media, or forums on our Services or third-party sites is considered “public” and is not protected by this Privacy Policy.
Information from Third Parties
We may receive information about you from third-party sources, such as data analytics companies, to supplement the information you provide and enhance our offerings.
Automated Data Collection
Through our Services, we may automatically collect data such as:
- Device and Technical Information: IP address, cookie identifiers, mobile carrier, MAC address, device identifiers, browser type and language, geo-location information, hardware type, operating system.
- Usage Data: Pages visited before and after using our Services, time spent on pages, links clicked, and other actions taken within the Services.
- In-Store Activity: Information collected through in-store technologies for security monitoring or traffic analysis.
Please note that data collected in our stores may be linked with information gathered online or through marketing campaigns.
How We Use Your Information
We utilize your personal information to perform various business functions, including providing requested products, services, and information.
Transactional Purposes
- Responding to inquiries and requests.
- Providing access to specific service features.
- Personalizing product recommendations.
- Communicating about order logistics, deliveries, and shipping.
- Conducting internal research and development.
- Reviewing and responding to customer support requests.
- Facilitating online profile registration and event participation.
Administrative Purposes
- Measuring interest in our products and Services.
- Developing new products and Services.
- Ensuring quality control.
- Verifying accounts and managing information via email or text messages.
- Processing payments and transactions.
- Preventing prohibited or illegal activities.
- Maintaining and administering our Services.
- Enforcing our Terms of Service.
Marketing and Communications
We use your information to provide marketing materials, product updates, and information about offers that may interest you, as permitted by law. You can opt-out of marketing communications at any time.
Research and Development
Your personal information may be used, alone or in aggregate with other data, to improve existing products and Services or develop new ones. This includes data from voluntary surveys.
Direct Mail, Email, and Telemarketing
Individuals may receive periodic communications with information about our products, services, or upcoming events. You have the option to decline these communications.
Anonymous and Aggregated Information
We create anonymized and aggregated data, such as de-identified demographic information, for purposes like measuring interest in and use of our Services. This aggregated data is not personal information and is not subject to this Privacy Policy.
Shared Content
Features allowing you to forward or share content with friends or colleagues may be offered.
Other Purposes
We process personal information for legitimate interests, such as fraud protection and legal compliance, or any other purpose disclosed to you or with your consent.
Cookies, Pixels, and Similar Technologies
Allbirds and our third-party partners may use various technologies like cookies, pixel tags, and local storage to automatically collect information through the Services. These technologies help us:
- Operate Services: Enable access, identify fraudulent activity, and improve security.
- Assess Performance: Understand how visitors use our Services and improve content.
- Enhance Functionality: Remember your preferences and past activity for a better user experience.
- Advertising: Deliver relevant content and advertisements, both on our Services and on third-party sites.
You can manage or disable these technologies through your browser settings, though this may affect the functionality of our Services.
How We Share Your Information
We share the information we collect with categories of parties as follows:
Vendors and Service Providers
We share information with vendors and service providers who assist with order fulfillment, web hosting, analytics, payment processing, customer service, and other operational needs. Contracts are in place to ensure they use this information only for contracted services and comply with legal requirements.
Business Partners
Personal information may be shared with business partners and affiliates for internal business purposes or to provide requested products or services. We may also share information with partners with whom we jointly offer products or services, or whose offerings we believe may interest you.
Marketing Partners
We may allow third-party advertising partners to collect data on your activities within our Services and share de-identified or selected personal information for targeted advertising purposes.
Professional Advisors
Personal data may be shared with legal, financial, insurance, and other advisors in connection with corporate transactions or business management.
Legal Disclosure / Law Enforcement
We may access, preserve, and disclose your personal information if required by law, legal process, or for the protection of rights, property, or safety. Server logs may also be reviewed for security purposes and shared with law enforcement if unauthorized activity is detected.
Merger, Sale, or Other Asset Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will endeavor to ensure the transferee uses your information consistently with this Privacy Policy.
Managing Your Personal Information / Changing Marketing Preferences
You have the right to control how we communicate with you and use your personal information.
Email and Text Communications
You can unsubscribe from marketing emails by clicking the “unsubscribe” link in the footer of marketing emails. Allbirds will continue to send essential service-related emails. You can opt-out of text messages by texting “STOP.”
Direct Mail
To opt-out of receiving postal mail, please contact us via email or phone.
Account Management
You can review, update, or delete your account information by logging into your Allbirds account or by contacting us via email.
“Do Not Track”
We respect “Do Not Track” browser settings. However, certain features or benefits of our Services may require you to provide personal information.
Cookies and Similar Technologies Opt-Out
You can manage cookie preferences through your browser settings. Opt-out options for targeted advertising are also available through industry resources. Please note that opt-outs are often device- and browser-specific.
Rights of Access, Rectification, Erasure, and Restriction
Where permitted by law, you can inquire about your personal information, request access, and ask us to correct, amend, or delete inaccurate information. Please contact us with detailed requests, including your name and associated email address. Such requests will be processed in accordance with local laws. We will take commercially reasonable steps to verify your identity before granting access or making changes.
Security & Retention
Allbirds is committed to protecting your personally identifiable information through physical, electronic, and procedural safeguards. While we use secure technologies to protect your data, no method of transmission or storage is 100% secure. We may notify you electronically in the event of a security breach.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, provide our Services, resolve disputes, establish legal defenses, and comply with applicable laws. When no longer required, we will destroy, erase, or de-identify the information.
Children’s Privacy
Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe your child has provided us with personal information without consent, please contact us. We will take steps to delete such information if discovered.
California Residents
California law grants specific rights regarding personal information. These include the right to access, portability, deletion, and the right to opt-out of certain sharing practices. We detail the categories of personal information collected, its sources, usage, and sharing practices. For more information or to exercise your rights, please refer to the “Your Rights” section.
Additional Topics
Payment Processors
We use third-party payment processors for transactions. Their use and storage of your financial information are governed by their own terms and privacy policies.
International Data Transfers
By providing information to Allbirds, you consent to the transfer, processing, and storage of your personal information globally, including in the United States and the European Union.
Third-Party Sites and Services
Our Services may link to third-party websites. We are not responsible for the privacy practices or content of these external sites.
SMS Services
You may elect to receive text messages from us for promotional offers. You can opt-out at any time by texting “STOP.”
Additional Information for Specific Residents (Colorado, Connecticut, Iowa, Utah, Virginia)
Residents of these states have specific rights under their respective privacy laws, including rights related to data access, deletion, opt-out of sales, and correction of errors. Details on how to exercise these rights are provided.
Updating This Privacy Policy
We may update this Privacy Policy periodically. Your continued use of our Services after changes are posted constitutes your consent to those changes.
Questions or Concerns
For any privacy-related questions or concerns, please contact us at privacy@allbirds.com. Residents of countries outside the United States may also have the right to lodge complaints with their local supervisory authority.
Last Updated: 1/23/2025
