Navigating the digital landscape requires a clear understanding of how personal information is collected, used, and protected. Allbirds, Inc. is committed to safeguarding your data, whether you interact with us online through our websites or offline via customer support, retail locations, or promotional events. This comprehensive Privacy Policy outlines our practices, detailing the types of information we collect, how it’s utilized, with whom it’s shared, and your options for managing your data. By engaging with Allbirds, you signify your acceptance of our Terms of Use and consent to our data handling practices as described herein.
1. Scope of Our Privacy Policy
This Privacy Policy governs the interactions of all individuals with Allbirds’ Services. This includes customers who have purchased products or services, users of our applications, subscribers to marketing materials, participants in promotions or contests, attendees of our events, and those who engage with us on social media. It also extends to any current or future online and offline offerings. Please note that not all aspects of this policy may apply to every individual, depending on the nature of your relationship and interactions with us.
2. Personal Information We Collect
Allbirds gathers various types of personal information to enhance your experience and provide our services effectively. The specifics of what we collect depend on your relationship with us and applicable laws.
Information Provided Directly by You
When you use our Services, contact us, or engage in activities like creating an account, placing an order, or signing up for communications, we may collect:
- Personal contact details: Name, email address, billing and delivery addresses, and phone numbers.
- Payment information: Credit card numbers and billing details necessary to complete transactions.
Communications and Interactions
We may collect information when you request details about our Services, visit our stores, sign up for email or text communications, participate in loyalty programs, or otherwise communicate with us. Customer support calls may also be recorded for quality assurance and training purposes, where permitted by law.
Surveys and Reviews
Should you choose to participate in surveys, beta testing, or provide reviews, you may be asked for personal information. This voluntarily provided data is used to improve our products and Services.
Sweepstakes and Contests
Participation in sweepstakes or contests may require contact or personal information to facilitate communication and, as permitted by law, for promotional purposes. You will typically have the option to opt-out of non-prize-related communications.
Public Posts
Please be aware that any information you disclose in public forums, such as blogs or social media pages, is considered public and is not covered by this Privacy Policy.
Information from Third Parties
We may supplement the information you provide with data obtained from third-party sources, such as Experian, to enhance our ability to offer relevant information about our business, products, and Services.
Automated Data Collection
Through our Services, we may automatically collect data such as your IP address, cookie identifiers, device identifiers, browser type, language, geolocation, hardware and operating system details, pages visited, time spent on pages, links clicked, and other actions taken within the Services. In-store activity may also be collected for security monitoring or traffic analysis.
3. How Allbirds Uses Your Information
Your personal information enables us to provide and improve our products and services.
Transactional Purposes
We use your information to:
- Respond to inquiries and requests.
- Provide access to specific features.
- Personalize product recommendations.
- Communicate about order logistics and shipping.
- Conduct internal research and development.
- Address customer support inquiries.
- Facilitate online profiles and event registrations.
Administrative Purposes
This includes:
- Measuring interest in our offerings.
- Developing new products and services.
- Ensuring quality control.
- Verifying accounts and sending informational or operational updates (e.g., account management, delivery notifications).
- Processing payments and transactions.
- Preventing illegal activities.
- Maintaining and administering our Services.
- Enforcing our Terms of Service.
Marketing and Communications
We use your information to:
- Notify you about offers, products, and services that may interest you, or that you’ve previously shown interest in (e.g., back-in-stock alerts).
- Communicate with your consent or as otherwise disclosed at the time of data collection.
- Send direct mail, emails, text messages, or phone calls with information about our products, services, or upcoming events from us or our business partners. You can opt out of these communications at any time.
Research and Development
We process personal information, both individually and in aggregate with data from other sources, to enhance existing products and Services or develop new ones. This may involve online and offline surveys conducted by third parties, with all responses used for research and reporting to improve our offerings.
Anonymous and Aggregated Information
We create anonymized and aggregated data, such as de-identified demographic or psychographic information, for various functions, including measuring user interest in our Services. This anonymized data is not personal information and is not subject to this Privacy Policy.
Shared Content
If you use our referral services, we may forward or share content with your designated recipients.
Other Uses
We process personal information for legitimate interests, such as fraud protection and legal compliance, or any other purpose disclosed to you with your consent.
4. Cookies, Pixels, and Similar Technologies
Allbirds, along with third-party partners, utilizes cookies, pixel tags, and other technologies to automatically collect information through our Services. These technologies are small data files placed on your devices that allow us to record information and recognize you across devices. You can find detailed information about the specific cookies we use and their purposes on our Cookies page.
Our use of these technologies falls into several categories:
- Operational: Essential for the functioning of our Services, allowing access, identifying security risks, and enabling features like shopping carts.
- Performance-Related: Used for analytics to understand how visitors interact with our Services, track message engagement, and improve content.
- Functionality-Related: Enhance your experience by identifying you upon login, remembering preferences, and improving content presentation.
- Advertising-Related: Employed to deliver content, including ads relevant to your interests, on our Services and third-party sites. This includes understanding ad effectiveness and targeting ads to users similar to our customer base.
You can manage these technologies by blocking, deleting, or disabling them through your browser or device settings. Please note that disabling certain technologies may affect the functionality of our Services.
5. How We Share Your Information
We share the information collected through our Services with specific categories of parties:
- Vendors and Service Providers: We share information with trusted partners who provide services such as order fulfillment, web hosting, analytics, payment processing, customer support, and other operational necessities. These providers are contractually obligated to use and share information only as necessary to perform their services and comply with legal requirements.
- Business Partners: We may share personal information with our business partners and affiliates for internal business purposes or to fulfill your service requests. This may include partners with whom we jointly offer products or services, or whose offerings we believe may interest you.
- Marketing: We may allow third-party advertising partners to collect data about your activities on our Services and share de-identified or selected personal information with them for targeted advertising purposes (interest-based advertising).
- Professional Advisors: We share data with legal, financial, insurance, and other advisors in connection with corporate transactions or business management.
- Legal Disclosure / Law Enforcement: We may access, preserve, and disclose your information if required by law enforcement, national security, or legal process, or to protect the rights, property, or safety of yourself, us, or others.
- Merger, Sale, or Other Asset Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will endeavor to ensure the transferee uses your information consistently with this Privacy Policy.
6. Managing Your Personal Information and Marketing Preferences
We respect your communication preferences. You have the right to opt-out of certain uses and disclosures of your personal information.
Email and Text Communications
You can unsubscribe from marketing emails by clicking the “unsubscribe” link in the footer of marketing emails. We will process your request in accordance with applicable laws. Allbirds will continue to send non-promotional, service-related emails (e.g., account information, delivery updates). To opt-out of postal mail, contact us at privacy@allbirds.com or call customer service.
Account Management
You can review, update, or modify your account information by logging into your Allbirds account. You may also deactivate or delete your account by emailing privacy@allbirds.com.
“Do Not Track”
We respect “Do Not Track” settings, but please note that certain features of our Services may require you to provide information, and opting out of such features might limit your access to them.
Cookies and Similar Technologies
You can manage cookies through your browser settings. Opt-outs are typically device- and browser-specific. You can also opt out of Google Analytics and interest-based advertising through industry-provided websites.
Rights of Access, Rectification, Erasure, and Restriction
Where permitted by law, you can inquire about the processing of your personal information, request access, and ask us to correct, amend, or delete your data. To exercise these rights, please contact privacy@allbirds.com with your full name and email address. Requests will be processed in accordance with local laws. Note that there may be circumstances where we cannot provide access due to legal privilege, privacy concerns, or other legitimate reasons. We will provide an explanation for any restricted access. We take steps to verify your identity before granting access or making changes.
7. Security & Retention
Allbirds is committed to protecting your personally identifiable information through physical, electronic, and procedural safeguards. We use secure technologies for payment information and encrypt data transmission. While we strive for absolute security, no method is 100% secure. By using our Services, you agree to electronic communication regarding security, privacy, and administrative issues. In the event of a security breach, we may notify you electronically.
We retain personal information as long as necessary to fulfill its collection purposes, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce agreements, and comply with applicable laws. Upon expiry of the retention period, we will destroy, erase, or de-identify the information.
8. Children’s Privacy
Our Services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you discover your child has provided us with information without your consent, please contact us at privacy@allbirds.com. We will take steps to delete such information if discovered.
9. California Residents’ Rights
California law grants residents specific rights regarding their personal information, including:
- The right to access, obtain a copy of, and know about the personal information collected, used, and shared.
- The right to request deletion of personal information.
- The right to opt-out of the “sale” of personal information (which Allbirds currently does not engage in as understood under California law).
You can exercise these rights by completing a form, calling +1-888-963-8944, or emailing privacy@allbirds.com. We may need to verify your identity to process your request. California residents also have the right to request a list of third parties to whom their information was disclosed for direct marketing purposes.
10. Additional Topics
Payment Processors
We use third-party payment processors for transactions. Their use and storage of your financial information are governed by their own terms and privacy policies.
International Data Transfers
You consent to your personal information being transferred, processed, and stored globally, including in the United States and the European Union.
Third-Party Sites and Services
Our Services may link to third-party websites. Allbirds is not responsible for the privacy practices or content of these external sites.
SMS Services
If you opt to receive text messages, you consent to receiving promotional offers and other information. You can opt out by texting “STOP”.
Specific State Privacy Rights (Colorado, Connecticut, Iowa, Utah, Virginia)
Residents of these states have specific rights under their respective privacy laws, including the right to access, delete, and opt-out of the sale of personal information, among others. These rights can typically be exercised by emailing privacy@allbirds.com.
11. Updating this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Continued use of our Services after changes are posted constitutes your consent to these modifications. We will notify you of any security breaches affecting your personal information.
Questions or Concerns
For any privacy-related feedback, questions, or concerns, please contact us at privacy@allbirds.com. If you are outside the United States, you may have the right to lodge complaints with your local supervisory authority.
Last Updated: January 23, 2025
