Allbirds, Inc. is committed to protecting your personal information. This comprehensive Privacy Policy outlines how Allbirds collects, uses, shares, and safeguards the data it gathers from you, whether you interact with them online through their websites and apps or offline via customer support, retail locations, or promotional events. By engaging with Allbirds’ services, you signify your acceptance of these practices and agree to the terms outlined herein.
What Personal Information Does Allbirds Collect?
Allbirds gathers a variety of personal information, depending on your relationship with the company and applicable laws. This collection occurs through several channels:
- Information Provided Directly: When you create an account, place an order, sign up for marketing materials, or engage in other activities, Allbirds may collect your name, email address, physical address, phone numbers, and payment details.
- Communications: Information is collected when you request services, visit stores, register for communications (email or text), or otherwise communicate with Allbirds. Customer support calls may also be recorded for quality assurance.
- Surveys and Reviews: Participation in surveys, research, or providing testimonials may involve sharing personal information, which Allbirds may use to improve its products and services.
- Sweepstakes and Contests: Entry into promotions may require contact information and other personal details, used for contest administration and, with permission, for marketing.
- Public Posts: Be aware that any information you share on publicly accessible blogs, social media, or forums hosted by Allbirds or third parties is considered public and not protected by this policy.
- Information from Third Parties: Allbirds may supplement the information you provide with data obtained from third-party sources, such as data providers, to enhance their services.
- Automated Data: Through your use of the Services, Allbirds may automatically collect data such as your IP address, device identifiers, browser type, geolocation, pages visited, time spent on pages, and links clicked. This also extends to in-store activity captured through methods like closed-circuit TVs for security.
How Allbirds Uses Your Information
Your personal information enables Allbirds to conduct various business functions, including:
- Transactional Purposes: Fulfilling product and service requests, responding to inquiries, personalizing recommendations, managing logistics, conducting research, providing customer support, and enabling event registration.
- Administrative Purposes: Measuring interest in products and services, developing new offerings, ensuring quality control, sending informational and operational communications, processing payments, preventing illegal activities, and enforcing terms of service.
- Marketing: Notifying you about offers, products, and services that may be of interest, based on your previous interactions or with your consent. You can opt out of marketing communications at any time.
- Research and Development: Improving existing products and services or developing new ones, potentially through voluntary surveys.
- Direct Mail, Email, and Outbound Telemarketing: Providing information on products, services, or upcoming events from Allbirds or its business partners, with the option to decline these communications.
- Anonymous and Aggregated Information: Allbirds uses personal and other information to create anonymized data for analysis, which is not subject to this Privacy Policy.
- Shared Content: Facilitating features that allow you to share content with friends or colleagues.
- Other Legitimate Interests: Processing information for fraud protection, legal compliance, or any other purpose disclosed to you or with your consent.
Cookies, Pixels, and Similar Technologies
Allbirds, along with third-party service providers, utilizes technologies like cookies, pixel tags, and local storage to automatically collect information through the Services. These technologies help with:
- Operational Functions: Allowing access to services, identifying site behavior, preventing fraud, and improving security.
- Performance: Assessing service performance, understanding user interaction, and improving website content.
- Functionality: Enhancing user experience by identifying you when you log in or remembering your preferences.
- Advertising: Delivering content and advertisements relevant to your interests on Allbirds’ services and third-party sites, and measuring the effectiveness of these ads.
You can manage these technologies through your browser settings, though disabling them may affect the functionality of the Services.
How Allbirds Shares Your Information
Allbirds may share your information with:
- Vendors and Service Providers: Companies assisting with order fulfillment, web hosting, analytics, payment processing, customer service, and other operational needs. These providers are contractually obligated to protect your information.
- Business Partners: Sharing information for internal business purposes or to provide requested products/services. Allbirds may also share information with partners for joint offerings or if their products may be of interest to you.
- Marketing: Allowing third-party advertising partners to collect data for targeted advertising. Allbirds may also share de-identified or personal information with these partners.
- Professional Advisors: Sharing data with legal, financial, insurance, and other advisors for corporate transactions or business management.
- Legal Disclosure / Law Enforcement: Accessing, preserving, and disclosing your information if required by law, to respond to requests, protect rights, enforce policies, or prevent harm.
- Merger, Sale, or Other Asset Transfers: Your information may be transferred as part of a business transaction, with efforts made to ensure the continued protection of your data.
Managing Your Personal Information and Marketing Preferences
You have control over how Allbirds uses your personal information:
- Email: Unsubscribe from marketing emails via the link in the footer. Allbirds will still send essential service-related emails.
- Direct Mail: To opt out of postal mailings, contact privacy@allbirds.com or customer service.
- Account: Review, update, or delete your account information by logging in or contacting privacy@allbirds.com.
- “Do Not Track”: Allbirds respects your browser’s “Do Not Track” settings.
- Cookies and Similar Technologies: Opt-out options are available through browser settings and industry self-regulatory programs. Note that opt-outs are device- and browser-specific.
- Rights of Access, Rectification, Erasure, and Restriction: Where permitted by law, you can inquire about, access, correct, amend, or delete your personal information by contacting privacy@allbirds.com.
Security & Retention
Allbirds implements physical, electronic, and procedural safeguards to protect your personal information. While no online system is 100% secure, they strive to protect your data. Personal information is retained only as long as necessary to fulfill its collection purpose, provide services, resolve disputes, or comply with legal obligations.
Children’s Privacy
Allbirds’ Services are not directed at children under 13, and they do not knowingly collect personal information from them. If they discover they have collected such data, they will take steps to delete it.
California Residents
California law grants specific rights regarding personal information, including the right to access, delete, and opt-out of certain sharing. Allbirds provides detailed information on the categories of personal information collected, its use, and sharing practices, along with instructions on how to exercise these rights.
Additional Topics
- Payment Processors: Purchases are processed via third-party payment processors, whose terms and policies govern their handling of your financial information.
- International Data Transfers: By providing information to Allbirds, you consent to its transfer, processing, and storage globally, including in the United States.
- Third-Party Sites and Services: Allbirds is not responsible for the privacy practices of external websites or applications linked from their Services.
- SMS Services: You may opt in to receive text messages, with the option to opt out at any time by texting “STOP.”
Updates to this Privacy Policy
Allbirds reserves the right to modify this Privacy Policy. Continued use of the Services after changes are posted constitutes your consent. If you have any privacy-related questions or concerns, please contact privacy@allbirds.com.
