The world of equestrian sports has lost a true icon, Bob Avila, whose influence extended far beyond the numerous titles and million-dollar earnings he achieved in the show pen. While his collection of trophies, buckles, and checks speaks volumes about his success, his enduring impact is rooted in deeper qualities that shaped the horse industry. As an editor for Horse&Rider for nearly a decade, I witnessed firsthand the “Bob Avila Effect,” a phenomenon not only observed in his impeccably managed barn but also echoed by countless Western trainers and enthusiasts. His legacy is built upon four pillars: an unwavering commitment to excellence, expert care of his horses, astute business acumen, and a generous willingness to share his extensive knowledge. These traits will forever define his mark on the equestrian world.
Bob Avila possessed a profound appreciation for all horses, from promising young prospects to seasoned veterans who had given their all. This deep respect underscored his every interaction and professional endeavor.
A Commitment to Uncompromising Excellence
Bob’s dedication to excellence was evident in every facet of his operation. His barn was a model of immaculate upkeep, with swept alleys, spotless stalls, and tack and gear meticulously organized. For every photo shoot or event, he ensured his horses were presented in pristine condition, complete with fresh polo wraps and gleaming tack, while he himself was always sharply dressed, embodying the principle that “how you do one thing is how you do everything.” He understood that his presentation was a direct reflection of his business, treating his truck and trailer as a traveling billboard. This commitment extended to his clients, offering a first-class experience for owners and riders, which fostered long-standing relationships built on trust and a stellar reputation. His pursuit of excellence in both his personal presentation and his business practices was a testament to his belief that success in the show pen and in business are intrinsically linked.
Expert Care and Continuous Learning
Bob Avila was dedicated to providing the highest level of care for his horses, constantly seeking to expand his knowledge of equine nutrition, health, and sports medicine. He embraced cutting-edge therapies and nutritional programs, always striving for the best to help his horses reach their full potential. This commitment wasn’t solely about winning; it was about ensuring a horse’s longevity and well-being, allowing them to have fulfilling careers. He held a deep affection for his retired horses, recognizing their contributions and ensuring they were cared for with the same dedication as his current show mounts.
Shrewd Business Acumen and Mentorship
Beyond his riding prowess, Bob possessed a natural talent for business, further honed by surrounding himself with successful individuals and staying attuned to financial trends. His strategic moves, such as relocating to California and later Arizona, were calculated investments that evolved his business and secured his financial future. He adapted to industry changes, even venturing into equine hydrotherapy with a swimming pool for horse recovery. Many trainers credit Bob with teaching them invaluable business practices, whether through direct mentorship, seeking his advice, or observing his methods. He was a dedicated mentor to countless young professionals, instilling in them the importance of ethics, pride in their work, strategic thinking, and planning for the future—lessons learned from observing friends who struggled later in life due to a lack of foresight.
A Generous Spirit of Sharing Knowledge
Bob Avila’s passion for horses extended to an exceptional willingness to share his knowledge with others, regardless of their experience level. His publication, Ride With Bob Avila, delved into the intricacies of horse training, and his numerous contributions to Horse&Rider magazine were invaluable. He organized and participated in groundbreaking clinics, including the Heroes & Friends Symposium, and coached many top non-professional riders. His expertise, forged in an era when horsemen excelled across multiple disciplines, provided him with a unique, open-minded perspective in an increasingly specialized industry. His insights into reining, cow horse, and other areas remain a priceless contribution to the equestrian community.
Emulating Bob’s Example
While Bob Avila was undeniably one of a kind, his passing serves as a powerful call to action for the equestrian community. It is a shared hope that in his wake, we all strive to embody his best qualities: a commitment to personal excellence, dedicated care for our equine partners, a spirit of collaboration in business, and a generous sharing of knowledge to foster continuous improvement for all. Though we may not replicate his exceptional skills or unique charisma, we can endeavor to incorporate a little more of his spirit into our daily lives.
Explore More from Bob Avila:
Avila’s Tips for Getting Your Mojo Back
What Makes a Legend?
How to Give—and Get—a Good Clinic
Goals That Get You There
