Bob Avila’s influence in the Western equestrian world extends far beyond the numerous titles and substantial earnings he accumulated throughout his illustrious career. While trophies, buckles, and prize money certainly marked his success in various disciplines with some of the finest horses, his true impact resonates much deeper, shaping the industry in profound ways. As a former editor for Horse&Rider, I witnessed firsthand the “Bob Avila Effect” – not only in his meticulous barn management and his consistent “Winning Insights” features that graced every issue, but also in the practices of nearly every Western trainer I encountered. His legacy is built on four fundamental pillars: an unwavering commitment to excellence, expert care of his equine partners, astute business acumen, and a generous spirit in sharing his knowledge. These qualities will forever define his indelible mark on the horse world.
Bob Avila possessed a profound appreciation for all horses, from the spirited young talents brimming with potential to the seasoned veterans who had given their all. This deep respect informed every aspect of his approach to horsemanship and business. His dedication to maintaining a pristine environment, from swept alleys and immaculate stalls to meticulously organized tack and gleaming vehicles, underscored his belief that presentation was paramount. He understood that his appearance and the condition of his horses served as a traveling billboard for his business, a principle he maintained even after achieving widespread recognition. This commitment extended to his horses’ well-being, ensuring they received nothing but the best in nutrition, health, and sports medicine, recognizing that superior care could be the differentiating factor between a second-place finish and a championship win.
Commitment to Excellence
Bob Avila’s commitment to excellence was evident in every facet of his operation. His barn was a testament to order and cleanliness, with meticulously maintained stalls, organized tack rooms, and spotless vehicles and trailers. He consistently presented himself and his horses with a level of polish that spoke volumes about his professionalism. Whether preparing for an annual photo shoot for Horse&Rider or heading to a competition, his horses were impeccably turned out with fresh polo wraps and gleaming tack, while he himself was always impeccably attired. He embodied the philosophy that “how you do one thing is how you do everything,” understanding that his presentation was a direct reflection of his business. This dedication to detail extended to his customer service, fostering strong relationships with owners and riders who trusted his expertise and program, leading to a consistent flow of new clients drawn by his sterling reputation. This unwavering pursuit of excellence was a cornerstone of his success, both in the show pen and in his business ventures.
Expert Care for Equine Athletes
A key component of Bob Avila’s success was his dedication to the expert care of his horses. He continuously sought knowledge in equine nutrition, health, and sports medicine, always looking for innovative tools and programs that could help his horses reach their maximum potential. His willingness to explore cutting-edge therapeutic technologies and first-class feeding regimens, as well as collaborate with sponsors to develop protective gear, demonstrated his commitment to providing the best possible environment for his equine partners. He understood that this meticulous attention to detail could mean the difference between a fleeting moment of success and a long, celebrated career for a horse. This dedication extended beyond the active show careers of his horses; Avila was known for his deep affection and thoughtful care for retired horses in his barn, such as Brother White, affectionately known as “Preacher,” who was successfully shown by multiple members of the Avila family. His profound appreciation for all horses, regardless of age or experience, was a hallmark of his character.
Shrewd Business Acumen
Bob Avila possessed a natural aptitude for business, further honed by his association with high-achieving professionals. He adeptly identified financial trends and market opportunities, continuously learning from those around him. His strategic relocation from Oregon to California was a calculated move to enhance his business’s reach and invest in land for his long-term financial security. Later, his move to Arizona allowed him to strategically downsize his operations while simultaneously exploring new avenues within the industry, such as establishing a specialized facility for equine hydrotherapy and recovery. Many aspiring horse trainers and professionals in the equine industry credit Bob Avila with imparting invaluable business lessons, whether through direct mentorship, seeking his advice, or observing his practices. He instilled in countless young professionals the importance of ethics, pride in their craft, understanding public perception, and diligently planning for their futures, having witnessed firsthand the struggles of trainers who neglected future planning.
A Generous Spirit of Sharing
Bob Avila’s willingness to share his extensive knowledge and insights with fellow equestrians was boundless. He readily engaged in discussions about horses and training with peers at all levels, from world champions to newcomers. His publication, Ride With Bob Avila, delved deeply into the intricacies of horsemanship, and his contributions to Horse&Rider were invaluable. He conducted numerous clinics, including the influential Heroes & Friends Symposium, and coached many top non-professional riders. Avila’s expertise spanned a wide range of disciplines, reflecting the era when horsemen were proficient in everything from halter and roping to pleasure and cow horse events. While he eventually specialized in reining and cow horse disciplines, he maintained a broad understanding of the industry, fostering a unique perspective in an increasingly siloed world. His open-mindedness and willingness to share his knowledge, whether through print or in-person interactions, enriched the equestrian community immeasurably.
Emulating Bob Avila’s Example
In the wake of Bob Avila’s passing, it is a fitting tribute to strive to emulate his exemplary qualities. Committing ourselves to achieving our best, providing our horses with the care and consideration they deserve, working diligently to uplift those around us in business, and generously sharing and seeking knowledge for continuous improvement are ways we can honor his legacy. While matching his exceptional horsemanship and undeniable cool factor may be beyond reach, we can all endeavor to embody a little more of Bob Avila in our daily lives.
Explore More About Bob Avila’s Insights:
- Avila’s Tips for Getting Your Mojo Back
- What Makes a Legend?
- How to Give—and Get—a Good Clinic
- Goals That Get You There
