This Privacy Policy outlines Allbirds, Inc.’s commitment to protecting your personal information collected through online and offline channels. It details the types of information gathered, how it’s used, with whom it’s shared, and your rights regarding your data. By interacting with Allbirds’ services, you signify your acceptance of these practices.
Scope of the Privacy Policy
This policy applies to all individuals who engage with Allbirds as customers, app users, marketing material subscribers, contest participants, event attendees, or social media interactors. It covers both online and offline services.
Collection of Personal Information
Allbirds collects personal information through various channels, depending on your relationship with the company and applicable laws.
Information Provided Directly
When you use Allbirds’ services, contact them directly, or engage in activities like creating an account, placing an order, or signing up for newsletters, they may collect:
- Personal contact details: Name, email address, billing and delivery addresses, phone numbers.
- Payment information: Credit card numbers, billing addresses, and related details necessary for purchase completion.
Communications and Engagement
Information may be gathered when you request service information, visit retail stores, register for communications (email or text), participate in promotions, or loyalty programs. Customer support calls may be recorded for quality and training purposes.
Surveys and Reviews
Allbirds may invite you to participate in research, surveys, beta testing, or provide reviews. Information collected voluntarily during these activities may be used to improve products and services.
Sweepstakes and Contests
Participation in sweepstakes or contests may require providing contact information or other personal details, used for communication and promotional purposes, with opt-out options available where permitted by law.
Public Posts
Content shared on publicly accessible blogs, social media, or forums is considered public and not protected by this privacy policy.
Information from Third Parties
Allbirds may receive supplemental information about you from third-party sources to enhance their services.
Automated Data Collection
Through their services, Allbirds may automatically collect data such as IP addresses, cookie identifiers, mobile advertising identifiers, device identifiers, browser type, geolocation, hardware type, operating system, pages visited, time spent on pages, and clickstream data. In-store activity may also be monitored through CCTV for security.
How Your Information is Used
Allbirds utilizes your personal information for several key business functions:
Transactional Purposes
- Responding to inquiries and requests.
- Providing access to service features.
- Personalizing product recommendations.
- Communicating about order logistics and deliveries.
- Conducting internal research and development.
- Providing customer support.
- Allowing registration for online profiles or events.
Administrative Purposes
- Measuring interest in products and services.
- Developing new products and services.
- Ensuring quality control.
- Verifying accounts and sending informational or operational updates via email or text.
- Processing payments and transactions.
- Preventing illegal activities.
- Maintaining and administering services.
- Enforcing Terms of Service.
Marketing
Allbirds uses your information to send marketing materials about offers, products, and services that may interest you, including back-in-stock notifications. You can opt-out of marketing communications at any time.
Research and Development
Personal information is used, alone or aggregated with other data, to improve existing products and services or develop new ones. Allbirds may also conduct surveys, with responses used for research and reporting to enhance services.
Direct Mail, Email, and Outbound Telemarketing
You may receive periodic communications via email, mail, text, or phone from Allbirds or its business partners regarding products, services, or upcoming events. You can opt-out of these communications.
Anonymous and Aggregated Information
Personal information is used to create anonymized and aggregated data for analytics and service improvement. This data is not considered personal information.
Shared Content
Features allowing you to forward or share content with others may be offered.
Other Purposes
Information is processed for legitimate interests, such as fraud protection and legal compliance, or any other purpose disclosed at the time of collection or with your consent.
Cookies, Pixels, and Similar Technologies
Allbirds, along with third parties, uses cookies, pixel tags, and other technologies to automatically collect information through services. These technologies help record data whenever you visit or interact with their platforms.
Categories of Use
- Operational: Essential for service operation, site security, and fraud prevention.
- Performance-Related: Used for analytics to understand user interaction and improve services.
- Functionality-Related: Enhance user experience by remembering preferences and past activity.
- Advertising-Related: Deliver relevant content and advertisements, and track ad effectiveness. This may involve sharing de-identified or personal information with advertising partners for interest-based advertising.
You can manage these technologies by blocking, deleting, or disabling them through your browser settings, though this may affect service functionality.
Information Sharing
Allbirds shares collected information with various parties:
Vendors and Service Providers
Information is shared with vendors providing services such as order fulfillment, web hosting, analytics, payment processing, and customer service. Contracts are in place to ensure these providers use information only for contracted services and comply with privacy policies.
Business Partners
Personal information may be shared with business partners and affiliates for internal business purposes or to provide requested products or services. They may also share information with partners for joint offerings or if their products are believed to be of interest to you.
Marketing
Allbirds may share data with third-party advertising partners for targeted advertising, including IP addresses, pages visited, and purchase history.
Professional Advisors
Personal data is shared with legal, financial, insurance, and other advisors in connection with corporate transactions or business management.
Legal Disclosure / Law Enforcement
Information may be accessed, preserved, and disclosed if required by law enforcement, legal processes, or to protect rights, safety, or enforce policies. Server logs may be reviewed for security, and IP addresses may be shared with law enforcement for investigations.
Merger, Sale, or Other Asset Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
Managing Your Personal Information and Marketing Preferences
Allbirds allows you to control communications and manage your data.
Email and Direct Mail Opt-Outs
You can unsubscribe from marketing emails via a link in the footer. To opt-out of direct mail, contact privacy@allbirds.com or call customer service.
Account Management
Your account information can be reviewed, updated, or modified by logging into your account. You can also request account deletion by emailing privacy@allbirds.com.
Do Not Track (DNT)
Allbirds does not override “Do Not Track” browser settings. However, accessing certain features may require providing personal information.
Cookies and Similar Technologies Opt-Out
You can manage cookie preferences through your browser settings. Opt-outs for cookies may not be effective on mobile interfaces. You can also opt-out of targeted advertising through industry-provided websites.
Rights of Access, Rectification, Erasure, and Restriction
Where permitted by law, you can inquire about, access, correct, amend, or delete your personal information. Requests should be detailed and sent to privacy@allbirds.com. Allbirds will comply with local laws, though access may be restricted in certain circumstances.
Security & Retention
Allbirds implements physical, electronic, and procedural safeguards to protect your personally identifiable information. While they strive for absolute security, no method is 100% secure. They will notify you electronically in the event of a security breach.
Personal information is retained as long as necessary to fulfill its collection purpose, provide services, resolve disputes, establish defenses, or comply with applicable laws. It will be destroyed, erased, or de-identified when no longer required, unless legal requirements dictate otherwise.
Children’s Privacy
Allbirds’ services are not directed at children under 13, and they do not knowingly collect personal information from them. If discovered, such information will be deleted.
California Residents’ Rights
California law grants specific rights, including access to personal information collected, data portability, the right to know about data sharing, deletion of personal information, and the right to opt-out of certain sharing with third parties. You can exercise these rights via a form, by calling +1-888-963-8944, or through account settings. California residents also have the right to request a list of third parties to whom their information was disclosed for direct marketing purposes.
Additional Information for Colorado, Connecticut, Iowa, Utah, and Virginia Residents
Residents of these states have specific rights under their respective privacy acts (CPA, CDPA, ICDPA, UCPA, VCDPA), including the right to request copies of personal information, details about data collection and sharing, deletion of personal information, and to opt out of sales or profiling. Requests can be submitted via email to privacy@allbirds.com.
International Visitors
By providing information to Allbirds, you consent to your information being transferred, processed, and stored in the United States and other global locations.
Updating this Privacy Policy
Allbirds reserves the right to modify this Privacy Policy at any time. Continued use of the services after changes are posted constitutes acceptance of those changes.
Questions or Concerns
For privacy-related feedback, questions, or concerns, please contact privacy@allbirds.com. Residents of countries outside the U.S. may have the right to lodge complaints with their appropriate supervisory authority.
Last Updated: 1/23/2025
