This Privacy Policy outlines Allbirds’ commitment to protecting your personal information collected through our online and offline services. It details the types of information we gather, how it’s utilized, with whom it’s shared, and your rights to manage your data. By interacting with Allbirds, you acknowledge and agree to the practices described herein.
Our Commitment to Data Protection
Allbirds processes personal information for legitimate business purposes, including operating our business, complying with legal obligations, and safeguarding our services and customers. We may also process data as necessary to fulfill contractual agreements or with your explicit consent, such as for participation in promotions. If you have any questions about our privacy practices, you can contact us at privacy@allbirds.com or +1-888-963-8944.
Scope of This Policy
This Privacy Policy applies to all individuals who interact with Allbirds, including customers, app users, marketing material subscribers, promotion participants, event attendees, and social media users. Not all aspects of this policy may apply to every individual, depending on your relationship with us.
What Personal Information We Collect
Allbirds collects various types of personal information, depending on your relationship with us and applicable laws. This collection occurs through direct provision, third-party sources, and automated data collection.
Information You Provide Directly
When you use our services, contact us, or engage in activities like creating an account, placing an order, or signing up for newsletters, we may collect:
- Personal contact details: Name, email address, physical address (billing and delivery), and phone numbers.
- Payment information: Credit card numbers, billing addresses, and other details necessary for transactions.
Communications and Engagement
We may collect information when you:
- Request information about our services, visit retail stores, or register for communications.
- Participate in promotions, loyalty programs, or customer support interactions. Call recordings may be stored for quality and training purposes, where legally permitted.
- Engage in surveys, reviews, or beta testing, where information is provided voluntarily to help us improve our products and services.
- Enter sweepstakes or contests, where contact information may be used for prize notification and promotional purposes, with opt-out options available.
Public Information and Third-Party Data
Be aware that any information you disclose in public forums, such as blogs or social media, is considered public and not covered by this policy. We may also receive information about you from third-party sources to supplement the data you provide.
Automated Data Collection
We automatically collect certain information through our services, including:
- Technical information: IP address, cookie identifiers, mobile advertising identifiers, device identifiers, browser type, and operating system.
- Usage data: Pages visited before and after using our services, visit duration, clicked links, and viewed pages.
- Location data: Geo-location information.
- In-store activity: Information collected through in-store monitoring or geofencing for security and traffic analysis.
This also includes information collected when you visit our stores, which may be linked to your online or email interactions.
How We Use Your Information
Your personal information enables us to provide products, services, and requested information, and to perform various business functions.
Transactional Purposes
We use your information to:
- Respond to inquiries and requests.
- Provide access to service features and personalize product recommendations.
- Communicate about deliveries and shipping.
- Conduct internal research and development.
- Process customer support requests and manage online profiles or event registrations.
Administrative Purposes
This includes:
- Measuring interest in our products and services.
- Developing new offerings and ensuring quality control.
- Verifying accounts and sending informational updates via email or text.
- Processing payments and transactions.
- Preventing illegal activities and enforcing our Terms of Service.
Marketing and Communications
We use your information to provide marketing materials and notify you about offers, products, and services that may interest you. You can opt out of marketing communications at any time.
Research and Development
We may use personal information, alone or in aggregate, to improve existing offerings or develop new ones. Survey responses are voluntary and used to enhance our services.
Anonymous and Aggregated Information
We create anonymized and aggregated data for various functions, such as measuring service usage. This data is not personal information and is not subject to this policy.
Cookies, Pixels, and Similar Technologies
Allbirds and third parties use technologies like cookies and pixel tags to automatically collect information through our services. These technologies help us operate our services, assess performance, enhance functionality, and deliver relevant advertising. You can manage these technologies through your browser settings, though disabling them may affect service functionality.
How We Share Your Information
We share information with various parties for business purposes:
- Vendors and Service Providers: For order fulfillment, web hosting, payment processing, customer service, and other operational needs. Contracts ensure they use information only for contracted services.
- Business Partners: For internal business purposes or to offer products and services that may be of interest to you.
- Marketing: With advertising partners to deliver targeted advertisements and understand ad effectiveness.
- Professional Advisors: For legal, financial, insurance, and other advisory services.
- Legal Disclosure: To comply with law enforcement requests, protect rights and safety, enforce policies, or prevent fraud.
- Merger, Sale, or Other Asset Transfers: Your information may be transferred as part of a business transaction.
Managing Your Personal Information & Marketing Preferences
You have the right to control how your information is used.
Opting Out of Communications
- Email: Unsubscribe via the footer link in marketing emails. Service-related emails will still be sent.
- Direct Mail: Contact privacy@allbirds.com or call customer service to opt out.
- SMS Services: Text “STOP” to opt out of text messages.
Account Management
You can review, update, or delete your account information by logging into your Allbirds account or by emailing privacy@allbirds.com.
“Do Not Track”
We do not override “Do Not Track” browser settings. However, some services may require certain information to function.
Cookies and Similar Technologies
You can manage cookies through your browser preferences. Opt-outs may be specific to devices and browsers.
Rights of Access, Rectification, Erasure, and Restriction
Where permitted by law, you can inquire about your personal information, request access, correction, amendment, or deletion. Please contact privacy@allbirds.com with your request.
Security and Retention
Allbirds implements physical, electronic, and procedural safeguards to protect your personal information. While we strive for absolute security, no method is 100% secure. We retain personal information as long as necessary for the stated purposes or as required by law, after which it will be destroyed, erased, or de-identified.
Children’s Privacy
Our services are not directed to children under 13. We do not knowingly collect personal information from children under this age. If we learn of such data collection, we will take steps to delete it.
Specific Provisions for Residents of Certain States
California, Colorado, Connecticut, Iowa, Utah, and Virginia residents have specific rights regarding their personal information, including rights to access, deletion, and opt-out of certain data sharing. Details on how to exercise these rights, along with information on the categories of personal data collected and shared, are provided in the original policy.
International Visitors
If you use our services from outside the United States, you agree to the transfer, processing, and storage of your information in the United States and other hosting locations.
Updating This Privacy Policy
We may update this Privacy Policy periodically. Continued use of our services after changes signifies your consent to the updated policy. We will notify you of any data security compromises.
Questions or Concerns
For any privacy-related feedback, questions, or concerns, please contact us at privacy@allbirds.com. Residents of countries outside the United States may also have the right to lodge complaints with their local supervisory authority.
Last Updated: January 23, 2025.
